Due to ever evolving disruptive digital platforms (e.g. mobile, social networks), there has been significant impact on traditional outreach methods. The marketing, sales, distribution, support, and services has changed a lot for traditional businesses. The customer relationship management (CRM) systems have been dismantled into more distributed. For example, enterprises of the future are adopting digital marketing automation platforms for Email / SMS / Social campaigns, Cloud-hosted private branch exchange (PBX) or interactive voice response (IVR) with artificial intelligence, online chatbots or intelligent agents, integration with rich communication platform (RCP) for messaging, and so on.